E-Scooter User Numbers Germany 2025 – Insights & Prospects

1. Overview: User numbers & forecasts until 2025

• According to Statista, the number of e-scooter users in Germany rose from 4.4 million in 2019 to 9.9 million in 2022, and is forecast to reach around 12 million people by 2025.

• The increasing adoption shows: the e-scooter is firmly established in the urban mobility mix.

Forecasts at a glance:

2. Growth Drivers: Shared vs. Private

• The market is clearly divided: Around 55% of users rent, while 45% own their e-scooter privately.

• In 2022, approximately 764,000 e-scooters were insured, of which around 193,000 were rental scooters – corresponding to 75% private, 25% shared.

• Especially in cities like Berlin, the growth of rental fleets is strong: from 11,091 (2019) to 40,900 rental scooters (2022).

3. Revenue & Penetration in the Sharing Market

• The revenue in the e-scooter sharing market in Germany is estimated at US$ 210 million in 2025 (~190–210 million USD depending on the source).

• The penetration rate – the proportion of the population using sharing services – is 13.6% in 2025.

4. Usage Motives & Mobility Behavior

• According to an ADAC study, 15% of the population aged 16 and over use e-scooters. The main motives are:

  • Riding fun (14%)

  • Alternative to walking (12%)

  • Faster travel (8%)

  • Alternative to cars (6%).

• Further insight: 36% of users stated that they had reduced or completely replaced their car usage with shared mobility options.

5. Germany's Micromobility Overview

• According to the ADAC/PDS survey, 15% of the population use e-scooters, of which:

  • 45% private

  • 55% sharing.

• Usage distribution: Only 11% are frequent users (100+ days/year), while 39% use them rarely (1–10 days/year).

6. Outlook & Significance for 2025+

• Although user numbers are increasing, growth is slowing down.

• At the same time, market revenue and penetration are rising, while shared mobility increasingly complements the urban mobility mix.

• Shared mobility options – such as e-scooters – are a real alternative to cars for many users, especially in urban areas.

Conclusion: What do the numbers mean for your marketing?

• Define target audience: Shared users vs. private users – tailor content and ads to these segments.

• Content ideas: Blog posts on "When is it worth owning your own scooter?", case studies with real usage (e.g., frequent users vs. occasional users).

• Campaign focus: Mobility change, climate benefits, fun factor – combined with concrete usage data (12 million users, 13.6% penetration).

• Regional segments: Large cities with high shared usage vs. rural areas – information needs differ.